Rebranding Campaign Launches With Start of 2020 Big Ten Football Season
CHICAGO, Ill. – Today, the Big Ten Network unveiled a new logo and brand identity with the kickoff of the 2020 Big Ten football season. The transformation is intended to provide brand consistency and highlight the network’s position as the home for Big Ten Conference events, news and storytelling.
“Since the Big Ten Network was created in 2007, our mission has been to serve as THE destination for fans and alumni on all things Big Ten,” said Big Ten Network president, François McGillicuddy. “The new look leans heavily on the iconic “B1G” mark, which has come to represent the athletic and academic success of our 14 Big Ten universities, and underscores the nature of who we are and what we do.”
The new network logo, as well as numerous school and sport-specific variations, will be implemented across all linear and digital platforms, including game broadcasts, studio shows, social media platforms, original programming and marketing applications. The logo was created by Pentagram, which also developed the Big Ten Conference logo.
The rebrand was developed in conjunction with both the Big Ten and FOX Sports, as well as external feedback encompassing research focus groups across multiple cities in the Big Ten. As part of the overall campaign, Troika will also produce a Big Ten Network brand campaign, launching with this 30-second spot on Friday, Oct. 23.
A revamped Big Ten Network+, featuring live streams of non-televised events and replays of televised events, is scheduled to launch in the coming weeks. One immediate change fans will notice this fall is the introduction sport-specific packages. Users are now able to choose a subscription based on sport in addition to the existing school-specific and league-wide options.